In what marks a new record for the search engine giant, Google has rolled out 40 new upgrades to improve the search quality of its system. In its latest post – ‘40 changes for February’ – on Google’s official blogspot page, the search engine has cited changes that have been introduced to its search system.
In what can only be dubbed as a continuation of Google’s endeavour to improve the quality of search and make it more accurate and reliable, the latest in the series of upgrades that Google regularly rolls out are considerably directed at improving local search results and local rankings, and making regular search more accurate, fresh and credible. Some of the important upgrades include:
1. Panda 3.3 Upgrade: The latest upgrade to Google Panda – the search results ranking algorithm – is merely an act of refreshing the data in the Panda system and not so much about creating new or changing ranking signals. The upgrade, as noted by Google, is more about making Panda more accurate and more sensitive to recent changes on the web. The only inference that can be clearly drawn from this is that Panda has been more strongly interwoven into Google’s indexing system and this will make the search engine pickier and shrewd, if anything. This comes as nothing new, but then again, every time Panda seeks a mention in any of Google’s on-going endeavours, it catches the attention of even the weariest of search enthusiasts.
2. Link Evaluation: Search marketers have been caught in a little bit of an eerie situation because of the latest in Google’s link evaluation protocol. Google has noted that it is “turned-off” one of its link evaluation/analysis signal. Google, in its post, quoted, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often re-architect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.” The best interpretation that stands to be drawn from this upgrade is that either Google is readying to come with a better way of measuring links or that something new altogether is being worked upon. Either way, it is not a grave concern for search marketers yet.
3. Improvement to local search: Lo-and-behold, local search, as predicated and avidly cited by many search marketers, will go on to take more precedence in Google. The search engine has launched a new system to find results from a user’s city more reliably. This will help detect, more accurately, queries and documents that are local to a user.
Other significant changes launched by Google include Improvements to freshness, Improvements to ranking for local search, more coverage for related searches, less duplication in expanded site links, more accurate detection of official pages and more locally relevant predication for You Tube, to name a few.Continue Reading...